SIFEH INC. BRAND IDENTITY
Sifeh Inc. is a fictional Lebanese steel wool manufacturing company created for my final project of my Branding and Identity Design course at the American University of Beirut.
The aim of the project was to introduce students to Industrial Design and Branding.
The company name, which is a colloquial Arabic term for steel wool, was meant to showcase the locality of the product.
The Nastaaliq based logotype was inspired by the malleability and stretchiness of steel wool while maintaining a solid form.